Litehouse Live Fridge
For 7 days, 24 hours a day, we gave ranch lovers across the world a place to engage and interact with the most exciting refrigerator known to man.
The chillest Live stream ever
To showcase the crave-worthy deliciousness of Litehouse Ranch, we turned an everyday fridge into an unforgettable 7-day live-stream experience. Using the Ceros platform, we built an interactive digital hub embedded directly on the Litehouse Foods website. Viewers tuned in daily for contests, quirky surprises, and endless entertainment — from disco dance parties to fridge news, quizzes, riddles, and more. The campaign blended humor, engagement, and brand storytelling to create a unique destination that kept fans coming back for seconds.