Affordal App

Helping people purchase their dream home based on what they can afford monthly.

Going after Zillow

RatePlug presented a bold vision to challenge industry giants like Zillow by creating a groundbreaking home buying app. Focusing on monthly affordability instead of individual home values, we crafted an app concept that helps users discover homes within their true financial means. With bank support, it streamlines the home search and offers tailored mortgage options, revolutionizing the home buying process and empowering users to make informed decisions. Our prototype is currently being used to seek further funding.

Still in development

UX Design

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UX Research

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Experience Mapping

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Stakeholder Interviews

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Wireframing

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Prototyping

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Usability Testing

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UX Design - UX Research - Experience Mapping - Stakeholder Interviews - Wireframing - Prototyping - Usability Testing -

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