Give a Fl*KE
Twitter Tool
Empowering skiers to let their local representatives know that they give a fl*ke about how climate change is affecting their winters
Gaining awareness for good
Recognizing the urgency of addressing climate change's impact on winters, Aspen Snowmass Ski resort initiated a campaign and tool to mobilize ski enthusiasts for a crucial cause. The resort strategically aimed to position itself as a climate advocacy leader, using the tool to raise awareness, draw attention from local representatives, and showcase Aspen Snowmass as the forefront ski resort prioritizing climate change action.